If you have encountered the AVA® assessment and wondered what it takes to truly understand and apply the methodology within your organization, not just receive a report, but meaningfully interpret the results and apply them to support organization discussions, that is exactly what AVA certification is designed to accomplish.

This article outlines what AVA certification is, who it is designed for, what the process involves, and why certified analysts tend to gain significantly more value from the tool than those who rely solely on outside interpretation.

Most organizations deploy behavioral assessments at the front door — during recruiting, when they're trying to decide who to hire. That's a good start. But stopping there leaves much of the value on the table. The same behavioral data that helps you hire more effectively can also support meaningful reductions in turnover when applied throughout the employee lifecycle.

Most hiring processes begin with a job description. A list of responsibilities, skills, experience, and reporting structure. While useful for attracting candidates, job descriptions often fall short in one critical area. They may not fully define the behavioral demands required for success in the role.

The AVA® — short for Activity Vector Analysis® — is a behavioral assessment tool that has been helping organizations hire smarter, coach more effectively, and develop stronger teams for over 70 years. But understanding what it is only tells part of the story. The more important question is what it does — and why organizations that take behavior seriously keep coming back to it.

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