AVA® when used as a

Pre-Employment Assessment Tool for

the Sports Industry

TEAMS | ORGANIZATIONS | ATHLETIC STAFF

For roles in sports organizations, including athletes, coaches, and operations staff, AVA helps identify individuals who can perform under pressure, contribute effectively within a team, and maintain discipline in competitive environments. Using a structured and validated behavioral process, AVA highlights tendencies related to coachability, focus, accountability, and alignment with team expectations, while also providing insight into what motivates each individual to perform at their best.

AVA helps coaches better understand how players are motivated and how they respond to instruction and feedback, supporting stronger communication and more effective coaching relationships. At the same time, AVA brings clarity and consistency to recruiting and development by clarifying role expectations, strengthening evaluations, assessing fit within team culture, and supporting ongoing coaching. The result is stronger alignment, more meaningful relationships, and more consistent and cohesive team performance.

Common AVA® and JDA Process for Employee Selection

In developing a JDA, teams start with one high-volume role and expand once the workflow is in place.

Define the Job. Then Measure Fit.

Build a Shared Benchmark for the Role

When your team interviews candidates for the same role, they don’t always look for the same things. One manager wants speed. Another wants service. Another wants perfect process. That’s how “good candidates” slip through and why new hires can feel like a coin flip, followed by turnover and re-training.

Job Demands Analysis (JDA) fixes that by gathering input from the people who know the role best to create a clear, shared picture of what the job truly requires.

JDA participants often include:

  • Branch leaders

  • Top performers

  • HR

  • Training

  • Compliance

Once the role is defined, AVA® helps you measure candidates against that benchmark and guides interviews on what to ask.

Example JDA: the behavioral benchmark for a role.

Start with one role. Expand when ready.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.